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textile export marketing framework issues and challenges

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Elizabeth Armstrong-Mensah A. Lecture Notes Global Health. Issues, Challenges, and Global Action Elizabeth Armstrong-Mensah A. Lecture Notes Global Health. Issues, Challenges, and Global Action
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Elizabeth Armstrong-Mensah A. Lecture Notes Global Health. Issues, Challenges, and Global Action


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3482.05 руб.

Global Health Lecture Notes: Issues, Challenges and Global Action provides a thorough introduction to a wide range of important global health issues and explores the resources and skills needed for this rapidly expanding area. Global Health is a growing area that reflects the increasing interconnectedness of health and its determinants. Major socio-economic, environmental and technological changes have produced new challenges, and exacerbated existing health inequalities experienced in both developed and developing countries. This textbook focuses on managing and preventing these challenges, as well as analysing critical links between health, disease, and socio-economic development through a multi-disciplinary approach. Featuring learning objectives and discussion points, Global Health Lecture Notes is an indispensable resource for global health students, faculty and practitioners who are looking to build on their understanding of global health issues.

Edgar Lara-Curzio Materials Challenges in Alternative and Renewable Energy Edgar Lara-Curzio Materials Challenges in Alternative and Renewable Energy
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Edgar Lara-Curzio Materials Challenges in Alternative and Renewable Energy


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10777.76 руб.

This useful, one-stop resource for understanding the most important issues in materials challenges in alternative and renewable energy. The logically organized and carefully selected articles give insight into materials challenges in alternative renewable energy and incorporate the latest developments related to materials challenges in alternative renewable energy, including hydrogen, batteries and energy storage materials, hydropower, and biomass.

Guy Powell R. Marketing Calculator. Measuring and Managing Return on Marketing Investment Guy Powell R. Marketing Calculator. Measuring and Managing Return on Marketing Investment
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Guy Powell R. Marketing Calculator. Measuring and Managing Return on Marketing Investment


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2040.63 руб.

This book uncovers the components of driving increased marketing effectiveness and can be applied to just about every industry and marketing challenge. It demystifies how marketers can significantly improve their measurement and management infrastructure in order to improve their return on marketing effectiveness and ROI. They will be able to significantly improve their tactical and strategic decision-making and finally be able to respond to John Wannamachers' «half of my advertising is wasted; I just don't know which half.» With this in hand, they will be able to avoid the budget cutting ax, become a critical component of corporate success and enhance their careers. Even in a crowded theoretical marketing environment there are three new concepts being introduced: 1. The Marketing Effectiveness Framework to help marketers talk the talk of marketing effectiveness within marketing and with the C-Suite. 2. The Marketing Effectiveness Continuum to help marketers understand the organizational issues and change management associated with delivering long lasting enhanced marketing effectiveness. 3. The Marketing Accountability Framework to help marketers begin to collect data that is meaningful to improving their marketing effectiveness and to become accountable for their results. It is one of the only marketing books covering the topic at a global level. It includes a great number of specific case studies from North America, Asia, Europe and Africa. The cases cover the following industries: Telecommunications, consumer packaged goods, home repair services, travel, utilities, software, restaurants, alcoholic and non-alcoholic beverages and others. It can also be used to support marketing education at the university level. Whether the reader is a marketer, business analyst, C-level executive, this book will help them to understand the key issues surrounding the measurement of marketing effectiveness. More than that however, is how each of the concepts can be directly applied to their marketing environment. Each of the concepts are applied to the different types of businesses (business-to-business, OEM, consumer, NGO and others) so they can quickly make them actionable.

Ian Dodson The Art of Digital Marketing. The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns Ian Dodson The Art of Digital Marketing. The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns
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Ian Dodson The Art of Digital Marketing. The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns


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3188.49 руб.

The premier guide to digital marketing that works, and a solid framework for success The Art of Digital Marketing is the comprehensive guide to cracking the digital marketing 'code,' and reaching, engaging, and serving the empowered consumer. Based on the industry's leading certification from the Digital Marketing Institute (DMI), this book presents an innovative methodology for successful digital marketing: start with the customer and work backwards. A campaign is only effective as it is reflective of the consumer's wants, needs, preferences, and inclinations; the DMI framework provides structured, implementable, iterative direction for getting it right every time. The heart of the framework is a three-step process called the 3i Principles: Initiate, Iterate, and Integrate. This simple idea translates into higher engagement, real customer interaction, and multichannel campaigns that extend even into traditional marketing channels. The evolution of digital marketing isn't really about the brands; it's about consumers exercising more control over their choices. This book demonstrates how using this single realization as a starting point helps you build and implement more effective campaigns. Get inside the customer's head with deep consumer research Constantly improve your campaigns based on feedback and interactions Integrate digital activities across channels, including traditional marketing Build campaigns based on customer choice and control Digital marketing turns traditional marketing models on their heads. Instead of telling the customer what to think, you find out what they already think and go from there. Instead of front-loading resources, you continually adjust your approach based on real interactions with real customers every day. Digital marketing operates within its own paradigm, and The Art of Digital Marketing opens the door for your next campaign.

Scott Brinker Hacking Marketing. Agile Practices to Make Marketing Smarter, Faster, and More Innovative Scott Brinker Hacking Marketing. Agile Practices to Make Marketing Smarter, Faster, and More Innovative
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Scott Brinker Hacking Marketing. Agile Practices to Make Marketing Smarter, Faster, and More Innovative


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1785.55 руб.

Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital. Marketing must move faster, adapt more quickly to market feedback, and manage an increasingly complex set of customer experience touchpoints. All of these challenges are shaped by the dynamics of software—from the growing number of technologies in our own organizations to the global forces of the Internet at large. But you can turn that to your advantage. And you don't need to be technical to do it. Hacking Marketing will show you how to conquer those challenges by adapting successful management frameworks from the software industry to the practice of marketing for any business in a digital world. You'll learn about agile and lean management methodologies, innovation techniques used by high-growth technology companies that any organization can apply, pragmatic approaches for scaling up marketing in a fragmented and constantly shifting environment, and strategies to unleash the full potential of talent in a digital age. Marketing responsibilities and tactics have changed dramatically over the past decade. This book now updates marketing management to better serve this rapidly evolving discipline. Increase the tempo of marketing's responsiveness without chaos or burnout Design «continuous» marketing programs and campaigns that constantly evolve Drive growth with more marketing experiments while actually reducing risk Architect marketing capabilities in layers to better scale and adapt to change Balance strategic focus with the ability to harness emergent opportunities As a marketer and a manager, Hacking Marketing will expand your mental models for how to lead marketing in a digital world where everything—including marketing—flows with the speed and adaptability of software.

Rajeev Bhat Sustainability Challenges in the Agrofood Sector Rajeev Bhat Sustainability Challenges in the Agrofood Sector
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Rajeev Bhat Sustainability Challenges in the Agrofood Sector


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17112.46 руб.

Sustainability Challenges in the Agrofood Sector covers a wide range of agrofood-related concerns, including urban and rural agriculture and livelihoods, water-energy management, food and environmental policies, diet and human health. Significant and relevant research topics highlighting the most recent updates will be covered, with contributions from leading experts currently based in academia, government bodies and NGOs (see list of contributors below). Chapters will address the realities of sustainable agrofood, the issues and challenges at stake, and will propose and discuss novel approaches to these issues. This book will be the most up-to-date and complete work yet published on the topic, with new and hot topics covered as well as the core aspects and challenges of agrofood sustainability.

Отсутствует Challenges for marketing in 21st century Отсутствует Challenges for marketing in 21st century
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Отсутствует Challenges for marketing in 21st century


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565.3 руб.

Jay Nagdeman The Professional's Guide to Financial Services Marketing. Bite-Sized Insights For Creating Effective Approaches Jay Nagdeman The Professional's Guide to Financial Services Marketing. Bite-Sized Insights For Creating Effective Approaches
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Jay Nagdeman The Professional's Guide to Financial Services Marketing. Bite-Sized Insights For Creating Effective Approaches


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2291.89 руб.

The Professional's Guide to Financial Services Marketing is directed to any financial services professional–from individual representatives to executives of large financial services companies–who is looking for better ways to create the relevant marketplace differentiation and competitive advantage needed to increase productivity and profitability. The purpose of this book is not to provide a how-to manual, but rather to offer practical information, examples, and thought-provoking tips that provide ideas and insights that will enable financial services professionals to improve their own marketing approaches and achieve ambitious marketing goals. With examples drawn from basic marketing approaches and successful consumer marketing, this book provides a fresh perspective on a variety of marketing issues that can make a significant difference to corporate success.

Philip Kotler Kellogg on Marketing Philip Kotler Kellogg on Marketing
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Philip Kotler Kellogg on Marketing


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1909.91 руб.

The business classic, fully revised and updated for today's marketers The second edition of Kellogg on Marketing provides a unique and highly regarded perspective on both the basics of marketing and on new issues that are challenging businesses today. Includes more than 60% new material on both fundamental marketing concepts and hot topics such as Product Innovation, Social Media, Marketing to Consumers at the Bottom of the Pyramid, and Internal Branding With a foreword by Philip Kotler The Kellogg School of Management is recognized around the world as the leading MBA program in Marketing Along with the new material, the core concepts covered in the first edition have all been updated-including targeting and positioning, segmentation, consumer insights, and more. This is a must-have marketing reference.

Malcolm McDonald Marketing Plans for Services. A Complete Guide Malcolm McDonald Marketing Plans for Services. A Complete Guide
:

Malcolm McDonald Marketing Plans for Services. A Complete Guide


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4733.23 руб.

Marketing Plans for Services, Third Edition is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key misunderstandings about marketing and the nature of services and relationship marketing. The marketer is taken step-by-step through the key phases of the marketing planning process and alerted to the barriers that can prevent a service organization being successful in introducing marketing planning. Practical frameworks and techniques are suggested for undertaking the marketing planning process and implementing the principles covered. The world renowned authors also tackle key organizational aspects relating to marketing planning which can have a profound impact on its ultimate effectiveness. These include: marketing intelligence systems; market research; organization development stages; marketing orientation. Marketing Plans for Services is for marketers in the service sector and students of marketing. “Marketing Plans for Services is clearly the premier text in the field. From an explanation of ‘why’ services are driving all marketing activities to ‘measuring the results’, and all things in between, this new and updated text explains why and how ‘services’ are the key elements for most all 21st century organizations. Follow the masters of service marketing to marketplace success.” Professor Don Schultz, Northwestern University “McDonald, Frow and Payne have worked extensively with a wide range of service businesses across the globe in successfully realising their growth opportunities. This experience shows in this practical text which contains all one needs to know in developing and implementing successful marketing plans for service organizations. This book represents a tested roadmap for planning services marketing success and combines an excellent balance of key concepts, frameworks and tools with practical advice. Their proven step-by-step marketing planning system for services and the examples of marketing plans make this a ‘must have’ book that should be on the desk of any forward-thinking services marketer.” Mark Veyret, Global Business Development Leader, PricewaterhouseCoopers “Marketing planning is crucial today where increased competition, complexity and the internet forces you to redefine your marketing strategy and focus more clearly on what is required to achieve improved results. If not, you will not succeed in meeting these challenges. McDonald, Frow and Payne are internationally recognized authorities in marketing planning and services marketing. Based on their extensive experience across in helping organizations from a wide range of service sectors, this book gives you the practical ‘how to’ skills to successfully implement strategic marketing plans.” Bob Barker, Vice President of Corporate Marketing and Digital Engagement, Alterian

Dave Walters Behavioral Marketing. Delivering Personalized Experiences At Scale Dave Walters Behavioral Marketing. Delivering Personalized Experiences At Scale
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Dave Walters Behavioral Marketing. Delivering Personalized Experiences At Scale


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1594.25 руб.

Grow revenue by leveraging behavioral marketing during your next campaign Behavioral Marketing guides you in using relatively new marketing tactics to grow revenue and create process efficiencies. An incredibly valuable text, this book defines the key principles of behavioral marketing—including customer journey mapping, channel-level planning, data capture and hygiene, campaign creation, delivery best practices, and measurement/optimization—and shows you how to fix highly inefficient processes while implementing your next marketing initiative. Within the pages of this resource are the secrets to improving processes and becoming more 'revenue predictable'—things that benefit businesses in virtually any industry. Additionally, this book provides you with case studies that spotlight the successes and challenges experienced by other marketing pros, and offer up key lessons to assist you in sharing their triumphs and avoiding their pitfalls. Behavioral marketing, a term first coined in 2008, has become increasingly important as digital marketing tactics have becoming increasingly popular. This particular facet of marketing focuses on responding to the actions, clicks, and behaviors of both current and prospective customers—and allows you to use this data to adapt your marketing efforts to customer preferences. The results of this dynamic marketing approach are often a more predictable revenue stream and a more efficient marketing department, both of which any business would welcome! Understand the key principles of behavioral marketing Create a more 'revenue predictable' business environment Examine case studies across multiple industries Discover how to achieve revenue growth and process efficiencies with the right behavioral marketing tactics Behavioral Marketing is a unique resource that brings value and insight to all marketing professionals using digital marketing tactics.

Wool Wood Bowl Textile Creative Wool Bowl Carving Wood Bowl Export Hot Selling Creative Wool Bowl Wool Wood Bowl Textile Creative Wool Bowl Carving Wood Bowl Export Hot Selling Creative Wool Bowl
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Wool Wood Bowl Textile Creative Wool Bowl Carving Wood Bowl Export Hot Selling Creative Wool Bowl


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1273.31 руб.

Elisabeth Pate-Cornell Perspectives on Complex Global Challenges. Education, Energy, Healthcare, Security, and Resilience Elisabeth Pate-Cornell Perspectives on Complex Global Challenges. Education, Energy, Healthcare, Security, and Resilience
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Elisabeth Pate-Cornell Perspectives on Complex Global Challenges. Education, Energy, Healthcare, Security, and Resilience


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5093.87 руб.

Examines current and prospective challenges surrounding global challenges of education, energy, healthcare, security, and resilience This book discusses issues in large-scale systems in the United States and around the world. The authors examine the challenges of education, energy, healthcare, national security, and urban resilience. The book covers challenges in education including America's use of educational funds, standardized testing, and the use of classroom technology. On the topic of energy, this book examines debates on climate, the current and future developments of the nuclear power industry, the benefits and cost decline of natural gases, and the promise of renewable energy. The authors also discuss national security, focusing on the issues of nuclear weapons, terrorism and cyber security. Urban resilience is addressed in the context of natural threats such as hurricanes and floods. Studies the usage of a globalized benchmark for both student and pedagogical performance Covers topics such as surveillance, operational capabilities, movement of resources, and the pros and cons of globalization Examines big data, evolving medical methodologies and effects on the medical educational curriculum, and the positive effects of electronic records in healthcare data Perspectives on Complex Global Challenges: Education, Energy Healthcare, Security, and Resilience serves as a reference for government officials, personnel in security, business executives and system engineers.

Salah Abdel-aleem M. The Design and Management of Medical Device Clinical Trials. Strategies and Challenges Salah Abdel-aleem M. The Design and Management of Medical Device Clinical Trials. Strategies and Challenges
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Salah Abdel-aleem M. The Design and Management of Medical Device Clinical Trials. Strategies and Challenges


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8876.76 руб.

Clinical trials tasks and activities are widely diverse and require certain skill sets to both plan and execute. This book provides professionals in the field of clinical research with valuable information on the challenging issues of the design, execution, and management of clinical trials, and how to resolve these issues effectively. It discusses key obstacles such as challenges to patient recruitment, investigator and study site selection, and dealing with compliance issues. Through practical examples, professionals working with medical device clinical trials will discover the appropriate steps to take.

Malcolm McDonald Marketing and Finance. Creating Shareholder Value Malcolm McDonald Marketing and Finance. Creating Shareholder Value
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Malcolm McDonald Marketing and Finance. Creating Shareholder Value


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4005.04 руб.

Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the firm and how it can contribute to increasing stakeholder value. Completely revised and updated throughout, the Second Edition features new case examples as well as a completely new first chapter containing the results of new research into risk and marketing strategies amongst Finance Directors and Chief Marketing Officers.

Jessica Lamond Solutions for Climate Change Challenges in the Built Environment Jessica Lamond Solutions for Climate Change Challenges in the Built Environment
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Jessica Lamond Solutions for Climate Change Challenges in the Built Environment


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8957.29 руб.

The multi-disciplinary perspective provided here offers a strategic view on built environment issues and improve understanding of how built environment activities potentially induce global warming and climate change. It also highlights solutions to these challenges. Solutions to Climate change Challenges in the Built Environment helps develop an appreciation of the diverse themes of the climate change debate across the built environment continuum. A wide perspective is provided through contributions from physical, environmental, social, economic and political scientists. This strategic view on built environment issues will be useful to researchers as well as policy experts and construction practitioners wanting a holistic view. This book clarifies complex issues around climate change and follows five main themes: climate change experiences; urban landscape development; urban management issues; measurement of impact; and the future. Chapters are written by eminent specialists from both academic and professional backgrounds. The main context for chapters is the developed world but the discussion is widened to incorporate regional issues. The book will be valuable to researchers and students in all the built environment disciplines, as well as to practitioners involved with the design, construction and maintenance of buildings, and government organisations developing and implementing climate change policy.

Jesko Perrey Retail Marketing and Branding. A Definitive Guide to Maximizing ROI Jesko Perrey Retail Marketing and Branding. A Definitive Guide to Maximizing ROI
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Jesko Perrey Retail Marketing and Branding. A Definitive Guide to Maximizing ROI


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4145.04 руб.

Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization. The second edition of Retail Marketing and Branding includes the following updates: * New and updated case examples * Updated figures and examples throughout * New interviewers with recent experiences * Additional chapters

Philip Kotler Marketing Insights from A to Z. 80 Concepts Every Manager Needs to Know Philip Kotler Marketing Insights from A to Z. 80 Concepts Every Manager Needs to Know
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Philip Kotler Marketing Insights from A to Z. 80 Concepts Every Manager Needs to Know


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2231.94 руб.

The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike In Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefines marketing's fundamental concepts from A to Z, highlighting how business has changed and how marketing must change with it. He predicts that over the next decade marketing techniques will require a complete overhaul. Furthermore, the future of marketing is in company-wide marketing initiatives, not in a reliance on a single marketing department. This concise, stimulating book relays fundamental ideas fast for busy executives and marketing professionals. Marketing Insights from A to Z presents the enlightened and well-informed musings of a true master of the art of marketing based on his distinguished forty-year career in the business. Other topics include branding, experiential advertising, customer relationship management, leadership, marketing ethics, positioning, recession marketing, technology, overall strategy, and much more. Philip Kotler (Chicago, IL) is the father of modern marketing and the S. C. Johnson and Son Distinguished Professor of International Marketing at Northwestern University's Kellogg Graduate School of Management, one of the definitive marketing programs in the world. Kotler is the author of twenty books and a consultant to nonprofit organizations and leading corporations such as IBM, General Electric, Bank of America, and AT&T.

Tom Eslinger Mobile Magic. The Saatchi and Saatchi Guide to Mobile Marketing and Design Tom Eslinger Mobile Magic. The Saatchi and Saatchi Guide to Mobile Marketing and Design
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Tom Eslinger Mobile Magic. The Saatchi and Saatchi Guide to Mobile Marketing and Design


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1913.09 руб.

A real-world guide to mobile marketing from the head of digital initiatives at Saatchi & Saatchi worldwide The future of marketing is mobile, with seventy-five percent of the world's population having access to a mobile phone and the average American spending 82 minutes per day using her phone for activities other than talking. To traditional marketers unfamiliar with the special challenges of mobile marketing, this territory feels complicated and even frightening. Mobile Magic provides a bird's-eye view of the process of creating great mobile marketing from one of the world's most experienced and successful practitioners.

Mathew Sweezey Marketing Automation For Dummies Mathew Sweezey Marketing Automation For Dummies
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Mathew Sweezey Marketing Automation For Dummies


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1721.15 руб.

Multiply the effectiveness of your campaigns with marketing automation Marketing automation technology has been shown to dramatically increase lead conversions and average deal sizes as well as improving forecasting and customer segmentation. A subset of CRM, it focuses on defining, scheduling, segmenting, and tracking marketing campaigns. This friendly book demystifies marketing automation in straightforward terms, helping you leverage the tools and handle the processes that will enable a seamless integration with your CRM program. Learn to establish a buyer profile, assess your needs, select tools, create a lead scoring model, and much more. Marketing automation is a next-generation, CRM-related tool for increasing lead conversions and improving forecasting and customer segmentation This book provides an easy-to-understand introduction to the tools and technology, helping you evaluate your current processes, choose the appropriate tools, and follow best practices in making the most of them Written by Mathew Sweezey, Marketing Automation Evangelist at Pardot (ExactTarget), a leading provider of marketing automation solutions Covers working with the marketing lifecycle, evaluating your assets, integrating marketing automation with CRM and with other processes, nurturing your leads, and using marketing automation to reach buyers via e-mail, social media, and more Marketing Automation For Dummies is the ideal guide to get you up and running with marketing automation, putting your business on the cutting edge and enhancing your competitiveness.

Michael Dunn The Marketing Accountability Imperative. Driving Superior Returns on Marketing Investments Michael Dunn The Marketing Accountability Imperative. Driving Superior Returns on Marketing Investments
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Michael Dunn The Marketing Accountability Imperative. Driving Superior Returns on Marketing Investments


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3057.12 руб.

Making accountable marketing decisions to improve the efficiency of spending In this practical guide, Prophet CEO Michael Dunn teams up with marketing effectiveness expert Chris Halsall to help marketing managers and CMOs make better marketing spending decisions and better evaluate the success or failure of these decisions. They show how to sort through the clutter of metrics, measurement, and analytic options, and provide the practical information needed to help establish the marketing accountability imperative–highlighting the critical need for more effective stewardship of marketing spending.

Henrie Treadwell M. Health Issues in the Black Community Henrie Treadwell M. Health Issues in the Black Community
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Henrie Treadwell M. Health Issues in the Black Community


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6553.71 руб.

Health Issues in the Black Community THIRD EDITION «The outstanding editors and authors of Health Issues in the Black Community have placed in clear perspective the challenges and opportunities we face in working to achieve the goal of health equity in America.» —David Satcher, MD, PhD, 16th Surgeon General of the United States and director, Satcher Health Leadership Institute at Morehouse School of Medicine «Eliminating health disparities must be a central goal of any forward thinking national health policy. Health Issues in the Black Community makes a valuable contribution to a much-needed dialogue by focusing on the challenges of the black community.» —Marc Morial, Esq., president, National Urban League «Health Issues in the Black Community illuminates comprehensively the range of health conditions specifically affecting African Americans, and the health disparities both within the black community and between racial and ethnic groups. Each chapter, whether addressing the health of African Americans by age, gender, type of disease, condition or behavior, is well-detailed and tells an important story. Together, they offer practitioners, consumers, scholars, and policymakers a crucial roadmap to address and change the social determinants of health, reduce disparities, and create more equal treatment for all Americans.» —Risa Lavizzo-Mourey, MD, MBA, president, Robert Wood Johnson Foundation «I recommend Health Issues in the Black Community as a must-read for anyone concerned about the future of the African American community. Health disparities continues to be one of the major issues confronting the black community. This book will help to highlight the issues and keep attention focused on the work to be done.» – Elsie Scott, PhD, president of the Congressional Black Caucus Foundation «This book is the definitive examination of health issues in black America—issues sadly overlooked and downplayed in our culture and society. I congratulate Drs. Braithwaite, Taylor, and Treadwell for their monumental book.» —Cornel West, PhD, professor, Princeton University

Paul Roetzer The Marketing Performance Blueprint. Strategies and Technologies to Build and Measure Business Success Paul Roetzer The Marketing Performance Blueprint. Strategies and Technologies to Build and Measure Business Success
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Paul Roetzer The Marketing Performance Blueprint. Strategies and Technologies to Build and Measure Business Success


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1785.55 руб.

Discover what's possible when the art and science of marketing collide The Marketing Performance Blueprint is an actionable and innovative guide to unlocking your potential as a marketer and accelerating success for your business. With an eye toward the marketing industry's rapid evolution, this book focuses on the processes, technologies, and strategies that are redefining the marketing environment. Step by step, you will learn how to build performance-driven organizations that exceed ROI expectations and outpace the competition. Companies are demanding a more technical, scientific approach to marketing, and this guide provides the key information that helps marketing professionals choose the right tools and recruit the right talent to more effectively build brand, generate leads, convert sales, and increase customer loyalty. Marketers are facing increased pressure to connect every dollar spent to bottom-line results. As the industry advances, the tremendous gaps in talent, technology, and strategy leave many professionals underprepared and underperforming. The Marketing Performance Blueprint helps bridge those gaps: Align marketing talent, technology, and strategy to reach performance goals Drive digital marketing transformation within your organization Recruit, train, and retain a modern marketing team Propel growth through digital-savvy marketing agency partners Adapt more quickly to marketing technology advancements Create connected customer experiences Turn marketing data into intelligence, and intelligence into action Devise integrated marketing strategies that deliver real business results The marketers who will redefine the industry in the coming months and years will never stop challenging conventional knowledge and solutions. Whether in terms of evolved talent, advanced technology, or more intelligent and integrated strategies, these driven professionals will be in demand as the pioneers of the new marketing era. The Marketing Performance Blueprint helps marketers blaze a trail of their own by providing a roadmap to success.

Grigory Gerasimov The South Korean economic development experience: smart cities, green growth, public toilets, land and capital markets Grigory Gerasimov The South Korean economic development experience: smart cities, green growth, public toilets, land and capital markets
:

Grigory Gerasimov The South Korean economic development experience: smart cities, green growth, public toilets, land and capital markets


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120 руб.

This book examines Policies for Development in Korea and explores the opportunities and challenges faced by Korea in harnessing technology for economic growth. A central goals of this book is to share practical cases from South Korea for those aspiring to become global professionals who contribute and resolve remaining challenges of developing countries. Topics covered include export-oriented industrialization, smart cities, government reforms, green growth, land and capital markets.


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Marketing Plans for Services, Third Edition is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key misunderstandings about marketing and the nature of services and relationship marketing. The marketer is taken step-by-step through the key phases of the marketing planning process and alerted to the barriers that can prevent a service organization being successful in introducing marketing planning. Practical frameworks and techniques are suggested for undertaking the marketing planning process and implementing the principles covered. The world renowned authors also tackle key organizational aspects relating to marketing planning which can have a profound impact on its ultimate effectiveness. These include: marketing intelligence systems; market research; organization development stages; marketing orientation. Marketing Plans for Services is for marketers in the service sector and students of marketing. “Marketing Plans for Services is clearly the premier text in the field. From an explanation of ‘why’ services are driving all marketing activities to ‘measuring the results’, and all things in between, this new and updated text explains why and how ‘services’ are the key elements for most all 21st century organizations. Follow the masters of service marketing to marketplace success.” Professor Don Schultz, Northwestern University “McDonald, Frow and Payne have worked extensively with a wide range of service businesses across the globe in successfully realising their growth opportunities. This experience shows in this practical text which contains all one needs to know in developing and implementing successful marketing plans for service organizations. This book represents a tested roadmap for planning services marketing success and combines an excellent balance of key concepts, frameworks and tools with practical advice. Their proven step-by-step marketing planning system for services and the examples of marketing plans make this a ‘must have’ book that should be on the desk of any forward-thinking services marketer.” Mark Veyret, Global Business Development Leader, PricewaterhouseCoopers “Marketing planning is crucial today where increased competition, complexity and the internet forces you to redefine your marketing strategy and focus more clearly on what is required to achieve improved results. If not, you will not succeed in meeting these challenges. McDonald, Frow and Payne are internationally recognized authorities in marketing planning and services marketing. Based on their extensive experience across in helping organizations from a wide range of service sectors, this book gives you the practical ‘how to’ skills to successfully implement strategic marketing plans.” Bob Barker, Vice President of Corporate Marketing and Digital Engagement, Alterian
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